Batman v Superman Billboard Advertisement in New York City

A new promotional poster for Batman v Superman: Dawn of Justice has been placed as an advertisement billboard on the side of a building somewhere in New York City. We aren’t sure where exactly in the city the billboard has been placed, so if anyone by any chance knows the exact location, please let us know!
This would be the new poster for the film that’s being used as an advertisement:

Thanks to @juanmies.