According to Deadline, Batman v Superman: Dawn of Justice is estimated to open with $160+ million domestically, marking it the biggest opening for the month of March.
They also go on to report that the social media is going crazy for the film, as according to RelishMix, which tracks movies through all the major social-media platforms, is measuring audience engagement and activity for Batman v Superman at 727.2 million people.
The highlights of the report:
Heading into its domestic opening weekend which is now projected at $160 million-plus, Warner Bros.’ Batman V Superman: Dawn Of Justice is bursting with a social media universe of 727.2M people according to RelishMix, while its TV spots per iSpot.TV are pulling in 1.64 billion impressions. Among the BvS cast, Gal Gadot is the social leader counting 8.8M fans across Facebook, Twitter and Instagram, adding 7.5K fans a day on Facebook and 4.4K a day on Twitter. Ben Affleck is second with 3.8M, adding 1K-2K fans a day on Facebook and as many as 8K daily on Twitter.Henry Cavill’s total is under 1M across official Instagram and Facebook pages.
RelishMix grades BvS’ social reach and activity as exceptional and reports that the film’s combined Twitter and Instagram hashtags spiked to 47.1K yesterday following the film’s London and New York premieres, up from last Friday’s 18.7K. Also, since last week, BvS‘ SMU has spiked by 22.2M.
Currently BvS’ total SMU figure is the fifth-highest behind behind Furious 7 (1.05B), Minions (1.01B), Avengers: Age Of Ultron (942.3M) and The Force Awakens (880.4M). But that reach gives Warner Bros. plenty to brag about since it beats Captain America: Civil War (454.3M), X-Men Apocalypse (374M) and Jurassic World (304M). Broken down, BvS’ SMU consists of 585M YouTube views, 90.8M FB video views, 37M Facebook likes, 8.8M total Twitter followers across all handles and 5.6M on Instagram. BvS and Warner Bros. pages total a 30.8M reach with the official BvS Facebook page drawing 20K fans daily for a current total of 3.8M.
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