Ben Affleck who plays Batman in Batman v Superman: Dawn of Justice and in the DC Extended Universe stated in an interview with Variety that the DC world will be the single greatest under-exploited asset in entertainment and that once it gets going it will be massive.
“You’ll see next year they are going to have a great year,” Affleck said. “They are now developing … probably the single greatest under-exploited IP asset in the entertainment business, the DC comic world. And now they have started to exploit that and you are going to see that blossom. And, when it does, it’s going to be massive.”
Affleck also promises Warners Bros. CEO Kevin Tsujihara for allowing Batman v Superman to take its time to be made:
“I was really impressed by that and by the intelligence of his notes, and the fact that he cared,” said Affleck. “It was not like some guys, especially at that level, where it would be, ‘We need a franchise movie … we just need a movie with the names ‘Batman’ and ‘Superman’ on it and it doesn’t matter what it is. For him, that wasn’t it. He was willing to take longer to make the movie to get it right to make it a movie of higher quality.”
He also talks about the pressure of Batman v Superman having to do well:
“We are a very kind of instant gratification culture when it comes to analyzing the film business. And there is a lot of hyperbole involved,” Affleck said. “Nonetheless, there’s a lot of pressure on it. If it doesn’t do well, that will be extremely disappointing.”