Jim Lee and Dan DiDio Debunk Trouble with DC YOU

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Jim Lee and Dan Didi spoke with the Daily News on all the changes that DC Comics has gone through this past year, like the move from their home of 81 years in New York City to Burbank, California to be closer to DC Entertainment and Warner Bros., they speak about many things about DC Comics, but the thing that standout is them dispelling the rumor that DC Comics was going to drop their latest DC Universe lunch of DC YOU.

Not all of the experiments succeed, of course, but the co-publishers said, despite rumors to the contrary, the company’s not backing down from the “DC You” approach.

“If you’re trying to build a fan base, a new audience, you’ve got to nurture it. You’ve got to take your time. You’ve got to take your losses,” DiDio said. “Sooner or later, it’s going to take hold and hopefully be a leader in the business. Right now, our goal is to try and feed out as much product that’s as different as possible to try and attract the widest audience possible.”

The company will start “adjusting a little bit, and start to focus,” he said, looking at what’s working with the new “DC You” initiative and what has not.

“We had some hits, we have some things that are under-performing,” Lee said. “What we (did) in June is definitely step one towards this sort of transformation of the (comics) line. And I think that story is still being written.”

To read the full interview head over to Daily News.

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  • Memorian

    I’m confused about how that would work anyway. “DC You” kind of seems like something that would’ve happened with or without that title, you know what I mean? I feel like we would still have all these storylines even without this “DC You” Campaign, it seems a bit like an afterthought. Anyway, what I’m confused about it is that if DC dropped “DC You” what would that mean?? Certain series or runs will come to an end??

  • Briam

    DUMB AND DUMBER 3 STARRING DAN DIDDIO AND JIM LEE.