According to NRF’s survey for this year’s consumer top 10 costumes for Halloween, which the survey conducted by Prosper Insights & Analytics, DC tops the list in costumes in three demographics, including pets, with costumes such as Batman related characters like Batman himself, The Joker and Harley Quinn. Then when it comes to other DC characters, Superman and Wonder Woman also top the list, among other unlisted DC superheroes.
Surely Batman v Superman: Dawn of Justice and Suicide Squad played a role in pushing DC to show up in all the categories.
CHILDREN’S COSTUMES
- Action/Superhero
- Princess
- Animal (Cat, Dog, Lion, Monkey, etc.)
- Batman Character
- Star Wars Character
- Tie: Witch AND DC Superhero (excl. Batman)
- Frozen Character (Anna, Elsa, Olaf)
- Marvel Superhero (excl. Spiderman)
- Zombie
- Spiderman
ADULTS 18-34-YEARS-OLD
- Batman Character (Batman, Harley Quinn, The Joker, etc.)
- Witch
- Animal (Cat, Dog, Bunny, etc.)
- Tie: Marvel Superhero (Deadpool, Spiderman, etc.) AND DC Superhero (Wonder Woman, Superman, excl. Batman)
- Vampire
- Video Game Character
- Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
- Pirate
- Star Wars Character
- Zombie
ADULTS 35+
- Witch
- Pirate
- Political (Trump, Clinton, etc.)
- Vampire
- Batman Character (Batman, Catwoman, etc.)
- Animal (Cat, Dog, Bunny, etc.)
- Tie: DC Superhero (Superman, Wonder Woman, excl. Batman) and Star Wars Character
- Tie: Ghost and Zombie
- Scary Costume/Mask
- Marvel Superhero (Iron Man, Hulk, Spiderman, etc.)
PETS
- Pumpkin
- Hot Dog
- Bumble Bee
- Tie: Lion and Star Wars Character
- Devil
- Batman Character
- Witch
- Superman
- Action/Superhero
- Cat
Source: NRF.com
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