As previously reported Batman v Superman: Dawn of Justice themed Dr Pepper soda cans and bottles were appearing in-stores, with a free prequel comic written by Christos Gage and art by Joe Bennett, attached to the 20oz bottles.
At the time of that reporting there was no viral marketing taking place for the film, outside from the comics, on Dr Pepper’s official site. But today that changed, as now Batman v Superman is being heavily promoted on Dr Pepper’s site.
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