IMAX has announced a co-financing from the $50 million IMAX VR funds and production agreement with Warner Bros. which they will develop and release a trio of VR experiences for Justice League and Aquaman.
The companies plan is to launch one experience each year, first with Justice League, with an exclusive at the IMAX VR locations, before being making the film available to other VR platforms.
“It’s fitting that with Imax and Warner Bros.’ shared history of launching Hollywood movies in IMAX theatres, today we’re entering into our first studio deal to bring VR to the multiplex,” said Imax CEO Richard L. Gelfond, who aims to reach out to additional studios to create similar deals based on their tentpole brands. “A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. Justice League and Aquaman feature some of the most beloved characters on the planet, providing iconic properties to launch this effort.”
“We believe that capitalizing on Justice League and Aquaman characters from our well-known DC properties will broaden the appeal of this fast -growing technology,” added Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution.