DC Comics Rebirth has bought DC Comics back at the top of the comic book sales and now it looks like they are using that success to build up more awareness of the Rebirth event.
Newsarama has learned that DC Comics will start running advertisement on certain networks to allow fans to know of the event and hopefully gain some new readership. The networks that are in line to air the advertisements are AMC, IFC, TBS, TNT, Tru TV, El Rey and Boomerang over the course of January and February. Surprisingly none of the networks that have DC shows are airing these advertisements.
The advertisement will focus on the trades that will begin coming out, as well the overall Rebirth event.