Warner Brothers Consumer Products to Promote DC Films


The Licensing Expo is a few days away and Warner Bros. has released a statement early on what can be expected from DC Entertainment related programming to Harry Potter and more.

Here is the DC Portion of the Release Announcement for the full statement check out ComingSoon.net who will be there to give us live updates.

We know that Batman V Superman: Dawn of Justice has finished filming, so its possible we may get a surprise new trailer or guest from them. Also Suicide Squad has been filming for quite awhile so maybe some rough footage, this isn’t Comic-Con, but its still a presentation I think Warner Bros. can use to really set the platform for the next few years. Maybe we can get some news on Chris Pine being cast as Steve Trevor or which version of Green Lantern we’ll be getting. While it be smart to wait until San Diego Comic Con to do all that it wouldn’t be bad to reveal something new.

With a powerhouse portfolio of entertainment properties—anchored by a theatrical slate of tentpole films, a fan-driven TV portfolio, global initiatives with immersive worlds, all-new animated content developed for younger fans, and a diverse lineup of pop-classic favorites—Warner Bros. Consumer Products (WBCP) soars into Licensing Expo 2015 with an unrivaled lineup of content support and partners that will drive its licensing, merchandising and retail business in 2016 and beyond.

“WBCP arrives at Licensing Expo with an unmatched portfolio of content and product offerings, led by the most anticipated feature film events of 2016—DC Comics’ Batman v Superman: Dawn of Justice, the first time fans will see Batman and Superman together in a theatrical event; DC Comics’ Suicide Squad, the first-ever theatrical team up of some of the most iconic Super-Villains; and from J.K. Rowling’s Wizarding World, Fantastic Beasts and Where to Find Them,” said Brad Globe, President of Warner Bros. Consumer Products. “Content is the cornerstone of our robust programs, and we have an unparalleled lineup of collaborations and partnerships, which is a testament to the trusted relationships we have built with all of our licensing and retail partners.”

Batman and Superman – First Time Ever Together in a Theatrical Event!
For the first time ever, fans will see Batman and Superman together in the theatrical event of the year in Warner Bros. Pictures’ Batman v Superman: Dawn of Justice, and WBCP stands tall at Licensing Expo with a powerhouse roster of global partners to support as Batman and Superman fly into theaters on March 25, 2016. WBCP promises to deliver on fan anticipation and licensing opportunities as this heroic theatrical event continues to build momentum through its licensing and merchandising programs around the world. At the same time, the tentpole film will help drive the Batman and Superman franchises to new heights, offering licensees and retailers new opportunities to reach fans of all ages.

Batman v Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Junkfood and Bioworld, and footwear from Converse, with a graphically unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.

DC Comics’ Super-Villains Team Up for First Time in Theatrical Film:
As the power of Warner Bros. Pictures’ and DC Entertainment’s film portfolio shows its strength, WBCP will also offer a targeted licensing and merchandising program focusing on collectors and adult fans in support of Suicide Squad, the first film to feature many of DC Comics’ iconic Super-Villains as a team, including Deadshot, Harley Quinn, Killer Croc, Boomerang, Katana and The Joker, as the second theatrical release from the Studio’s DC Comics film slate rolls out.

DC Super Hero Girls Empowers Girls to True Potential:
In a revolutionary partnership, WBCP, DC Entertainment (DCE), Warner Bros. Animation (WBA) and Mattel have joined forces to launch the DC Super Hero Girls franchise, an exciting new universe of Super Heroic storytelling that will help build character and confidence, and empower girls to discover their true potential. Developed for girls aged 6-12, DC Super Hero Girls stars the female Super Heroes and Super-Villains of DC Comics during their formative years.

DC Super Hero Girls will take the girls space by storm when it launches this fall as it plays out across multiple entertainment content platforms and product categories to create an immersive world. Featuring a completely new artistic style and aesthetic, this unprecedented initiative will include digital content and TV specials, while made-for-videos, publishing, toys, apparel and other products will begin to roll out in 2016, providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.

The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls’ imaginations.

The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and offers a portfolio of books that will bring the DC Super Hero Girls world to life. Global partner Rubie’s Costumes will also offer a wide range of costumes based on the various characters. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

All-New Adventures with Batman Unlimited and DC Super Friends:
As the DC Comics universe expands, WBCP, DCE and WBA offer boys and preschoolers all-new content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price: Batman Unlimited and DC Super Friends, respectively. Bringing dimension to the action figures and playsets available in toy aisles globally, each program will engage millions of young fans around the world like never before.

Batman Unlimited debuted content in May as a made-for-video animated movie entitled Batman Unlimited: Animal Instincts from Warner Bros. Home Entertainment, with the sequel Batman Unlimited: Monstery Mayhem set to release in the second half of 2015. Adding to the new Batman Unlimited content, Warner Bros. has started to roll out the 22 stand-alone, two-minute shorts featuring additional story elements along with companion apps designed for young fans to extend and customize their experience in a new interactive way. Rubie’s Costumes will support the new original content with a line of inspired-by dress-up and costumes, and toymaker Thinkway will introduce new Batman Unlimited-themed role-play accessories. Batman Unlimited will have products in other key categories, such as apparel and publishing, to be announced at a later time.

DC Super Friends content, inspired by the Fisher-Price Imaginext toy line, also introduces a series of shorts. Exciting new playset environments from the successful product line are featured in the shorts, such as The Joker Laff Factory as well as a new design of the fan-favorite Batcave, all featuring the interactive Imaginext Power Pad that enables kids to activate key features in the toy. Publishing partner Random House Children’s Books will also continue to extend storytelling by publishing new titles. Additional licensees in other key categories and will be announced in the coming months

DC TV Portfolio Takes New Heights:
Additionally, WBCP will highlight its rich primetime TV licensing portfolio based on DC Entertainment’s pantheon of characters across DC Comics and Vertigo. From Warner Bros. Television (WBTV) and DCE, new DC Comics–based series “Supergirl” and “DC’s Legends of Tomorrow,” and returning hits “Arrow,” “The Flash” and “Gotham,” along with Vertigo-based new series “Lucifer” and returning series “iZOMBIE,” will continue to inspire an array of new products from licensing partners in every category as WBCP brings fans closer to their favorite WBTV hits.

Source: Comingsoon.net

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