According to Variety, Batman v Superman: Dawn of Justice saw 70% sales boost within the first week on home video, making it one of the highest first week Blu-ray percentages ever for a major theatrical release new to disc with Star Wars: The Force Awakens holding the record at 83%.
Most of the sale is on the Blu-Ray edition, since that is the only way to get the extended R-Rated cut of the film.
Since the film’s Blu-Ray released, many of those who didn’t care for the theatrical release, have come around to express their love for the extended version.
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