President of DC Entertainment Diane Nelson, spoke with Variety today about all things DC, including discussing what Warner Bros. CEO Kevin Tsujihara has done for DC and the changes that has come from him taking over in 2013.
Nelson credited Warner Bros. chairman-CEO Kevin Tsujihara with pushing DC Entertainment’s various executives to “push out” projects and properties with the potential to be leveraged by various studio divisions — similar to Disney’s franchise-driven approach.
Since Tsujihara took the reins of the studio in 2013, “we have broken down a lot of walls among the various (WB) businesses. We’ve had interaction across every business at Warner Bros.”
DC-related properties have driven some $8 billion in consumer products sales for the studios and more than $3 billion in home video titles. It also drives about 50% of the video game business at Warner Bros. Interactive Entertainment.
As we know the previous CEO had very little interest in the DC properties and saw them mainly as just another film that can be controlled. Tsujihara has shown even without a single frame of a movie that he has a huge passion for these characters, which makes the anticipation for the DC Extended Universe even more exciting.
You can read more of Diane Nelson’s interview at Variety.com.
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